“Most balance sheets do not track brand value because it is an “intangible” asset. This is a pragmatic accounting practice. That is fine but it can be a trap because “intangible” implies “unimportant” to people who are looking to cut costs. “Brands Have Two Jobs” describes a path forward that aligns the objectives of financial and marketing management around the goal of profitable growth with appropriate risk management.”

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In their most recent on-line newsletter, Kaplan CFO Referral Partner, The Platinum Group shared a story that perfectly reflects our view of how any community ensures success for all. 

There is a distinctive point in autumn when a noticeable shift hits the light. It hangs just a wee bit lower in the sky, telling of the darker days ahead. Instantly a mood is sparked and the adventure begins.

One tale that illuminates this so beaut...

As the country's business focus shifts to understanding the value of company culture and employee satisfaction, employee engagement has become a hot topic for managers and CEOs. Employee engagement is the level of commitment an employee feels toward the organization they're working for. While many businesses are working toward employee satisfaction with more flexible work hours and improved working conditions, employee engagem...