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A Strategic Business Approach to Navigating COVID-19

Updated: Aug 28


The effects of COVID-19 have been immediate and completely disruptive, for both consumers and businesses. As owners struggle to deal with the uncertainty, anxiety levels are high. How will non-essential companies survive? How do essential businesses plan with so many variables in play?

To help offset the economic repercussions of the global pandemic virus, the United States Congress has authorized the country’s largest-ever relief package. But the details of the assistance and the processes by which businesses can access the funds are changing day-by-day and often hourly. As an owner, what decisions do you need to make and in what order?

At the root of anxiety is uncertainty. Address the uncertainty and you can lower the anxiety. In other words, have a plan. Kaplan CFO’s COVID-19 Business Assessment provides a strategic approach to help owners and managers sort through the issues and arrive at the decisions that help them weather the storm. It is not intended to provide specific answers, but to suggest a framework for addressing the challenges that business owners are facing.

As the hub of an extensive local business network, Kaplan CFO is in constant contact with banks, lenders, insurance providers, attorneys, HR firms and other professional services organizations. The COVID-19 Business Assessment represents the input and insights of our referral partners and clients as well as the cumulative experience of our eleven CFOs.

Download "A Strategic Business Approach to Navigating COVID-19"

As this situation continues to unfold, we promise to work closely with those in the local business community to keep you informed and prepared to the best of our ability. Together our business community can and will weather the storm.

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